No. 48 (2022): Communication and leadership of political women in local and regional spheres
Consultancy Notes

From the aspiring politician to the ruler

Álvaro Marchante Carrero
Director de Asuntos Públicos en Atrevia (Ecuador)

Keywords

  • candidato,
  • gobernante,
  • elecciones,
  • estilo,
  • infotainment,
  • politainment
  • candidate,
  • ruler,
  • elections,
  • style,
  • infotainment,
  • politainment

How to Cite

Marchante Carrero, Álvaro. (2022). From the aspiring politician to the ruler. Más Poder Local, (48), 160-164. https://doi.org/10.56151/6.5887.16

Abstract

Acceptance of great challenges, promises that are not going to be fulfilled, changes of style and even extreme styles of appearance... Are the candidates for public dignities the same people whom we elect when they reach government positions? The growing volatility of social attention and the low interest in politics leads to significant changes in the style of the candidate who later, when he becomes governor, moderates or changes. Thus, we have the freshest image during the campaigns and the most serious during the governments.

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References

  1. Blondel, J. (1987): Political Leadership: towards a general analysis. Londres: SAGE.
  2. Graber, D. A. (1994): «The infotainment quotient in routine television news: A director’s perspective». Discourse & Society, 5(4): 483–508. doi: 10.1177/0957926594005004004
  3. Langer, A. I. (2007): «A Historical Exploration of the Personalisation of Politics in the Print Media: The British Prime Ministers (1945–1999)». Parliamentary Affairs, vol. 60(3): 371– 387. https://doi.org/10.1093/pa/gsm028
  4. Lipson, D. (2021): «Politainment and the evolution of the late-night talk show». La Revue des Cultures Populaires, 1. Recuperado de: https://pcaof.com/publications/cultures-populaires-et-politique/