Consultancy Notes
The city branding as an instrument of political communication. Is city branding an opportunity for intermediate cities?
Keywords
- Marca,
- Ciudad,
- City branding,
- comunicación política,
- estrategia,
- marketing político,
- logo,
- proyecto,
- ciudades intermedias
- Brand,
- City,
- City branding,
- Political Communication,
- Strategy,
- Political Marketing,
- Logo,
- Proyect,
- Intermediate
How to Cite
Pérez Heredia, M. Ángel. (2022). The city branding as an instrument of political communication. Is city branding an opportunity for intermediate cities?. Más Poder Local, (48), 165-174. https://doi.org/10.56151/11.235.84
Copyright (c) 2022 Of the author or authors
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
The city branding has become an instrument of political management and communication in the so-called intermediate cities. Many local governments confuse city branding with the launch of a logo or an institutional image, and a true brand strategy is much more. In this article we analyze the factors necessary to implement a successful city branding strategy from a multidisciplinary point of view, as well as the elements and tools that each city must handle to proudly defend its identity.
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