Articles
When the crisis is global: communicate in a constant comparison
Keywords
- comunicación de crisis,
- psicología política,
- comunicación política,
- comunicación de gobierno
- crisis communication,
- government communication,
- political psychology,
- political communication
How to Cite
Peytibi, X. (2021). When the crisis is global: communicate in a constant comparison. Más Poder Local, (46), 6-13. Retrieved from https://www.maspoderlocal.com/index.php/mpl/article/view/crisis-global-comunicacion-mpl46
Copyright (c) 2021 Xavier Peytibi
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Abstract
At a time of global crisis like the current one, it is important to communicate from the government. It’s basic. However, it is not enough to communicate their achievements and what they do well, generating certainties, but, in a global and connected world, and in which we are guided by what surrounds us, we constantly compare ourselves. This comparison is the one that generates the highest perceptions regarding the government. Therefore, we must also think about what information citizens receive, and not only what is issued from the government itself. Everything communicates.
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