The responsibility of journalism in the political polarization of social media audiences

Abstract

Based on the analysis of opinion columns, published during the 2019 Argentine electoral campaign, in the digital press, of political journalists in the country, considered highly credible by the Instituto Proyección Ciudadana (2018), the ideological biases that can lead to the political polarization of readers. This is done on the basis of the corpus content analysis methodology, from a rhetorical and pragmatic point of view, based on the ethnography of speech and the theory of enunciation. Likewise, the rhetorical strategies and resources and the fallacies that guide the audience towards an ideologically polarized interpretation of the reading of their texts are identified.