Revista de comunicación política e institucional

No. 46 (2021): Crisis communication
Articles

Virtual reality and health crisis communication

PDF (Español (España))
María Trinidad Herrero Ezquerro
Universidad de Murcia
Bio
Antonio Garrido Rubia
University of Murcia

Keywords

  • comunicación de crisis,
  • crisis sanitarias,
  • gestión de la comunicación de pandemias,
  • comunicación política,
  • comunicación sanitaria,
  • realidad virtual
  • crisis communication,
  • health crisis,
  • pandemic communication management,
  • political communication,
  • health communication,
  • virtual reality

How to Cite

Herrero Ezquerro, M. T., & Garrido Rubia, A. (2021). Virtual reality and health crisis communication. Más Poder Local, (46), 139-153. Retrieved from https://www.maspoderlocal.com/index.php/mpl/article/view/realidad-virtual-comunicacion-crisis-sanitarias-mpl46

Copyright (c) 2021 ANTONIO GARRIDO RUBIA, María Trinidad Herrero Ezquerro

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Abstract

This work aims to present the basic lines of a pioneering project in training health professionals and spokespersons in communication of health crises. Based on case studies of good practices in communication in the crisis of COVID-19 and other pandemics in different countries, software has been developed for the education and learning of managers and specialists in health policies using the instruments of immersive virtual reality (iVR). This article states the different levels and modules, both training and simulation-oriented, of the project for immersive learning in health crisis communication using VR tools. With this software, an approach is made to the crisis communication of the COVID-19 and of the aspects of each one of the phases for a correct communication avoiding a chain of errors in its stages: latency, emergency or development, explosion and synthesis.

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