Social networks and political agenda

Abstract

The conversation on social networks sets the political agenda, whether or not it represents a majority reality of true citizen sentiment. The algorithms and the content feedback bubble that they cause, based on the thematic and ideological preferences of the online user, cause individuals to believe that what reaches them and moves around them represents a majority opinion in society. A kind of reaffirmation of their beliefs, although what happens out there is not necessarily entirely like that. The algorithm can warp the perception of reality that the individual himself constructs. Individuals among whom are the political leaders themselves. The article aims to address how the climate of opinion on the networks, whether or not it is the majority in society, provokes political decisions, of greater or lesser significance. How online conversation is replacing conversation on the street as a basis for decision-making and the construction of a political agenda.