No 15 (2013): Political marketing: beyond the sale of candidates and politicians.

Voters who consume, consumers who vote.
Juan Diego Sánchez Martínez, pp. 6-9.

Political Marketing in Brazil. The fine-tuning between what the politician says and what the population hears.
Carlos Manhanelli; Caio Manhanelli, pp. 10-13.

Personalisation and management of attributes in an electoral campaign.
Luis Marañón, pp. 14-17.

Recent evolution of political interest among Argentinians.
Ignacio Ramírez, pp. 18-21.

Venezuela: new elections, new President.
Nelson José Villavicencio Chitty, pp. 22-25.

Elections in Ecuador. A presidential campaign without government proposals.
Álvaro Geovanny Varela Molina, pp. 26-27.

April's Presidential Elections in Paraguay.
Osmar Gómez Román, pp. 28-31.

22 keys to political communication on Twitter.
Jaime Albero-Gabriel, pp. 32-33.

In the absence of communication, rumour prevails.
Andrés Lizarralde Henao, pp. 34-35.

Humour: an unbeatable attack mechanism.
Leonardo Laso V., pp. 36-37.

CENUBA, the new Centre for Advanced Political Studies in Panama.
Elias López Palacios; Juan Manuel Gómez Roa, pp. 38-43.

TheHolyGrail: Obama's 2012 digital campaign.
Montse Fernández Crespo, pp. 46-49.