No 48 (2022): Communication and leadership of political women in local and regional spheres
145.5 years. That's the amount of time it will take to close the gender gap in politics, according to the most recent Gender Gap Report by the World Economic Forum with global data from 2021. This means that if everything remains the same, the daughters and granddaughters of those who inhabit the world today will never live in societies where women have the same opportunities as men to lead and participate in politics. This situation worsens in two scenarios: in local political arenas and when it comes to executive political positions.
Not only are women underrepresented in the political arena, but very little has been studied about their agendas, leadership styles, and communication strategies. In this issue of Más Poder Local, we aim to gather research papers that allow us to explore these issues more deeply, specifically regarding the exercise of political activity by diverse women who work in local contexts, in different countries and settings.
Table of Contents
Topic
A comparison of the leadership styles communicated by Ada Colau and Isabel Díaz Ayuso.
The assembled and mediatized mayor on Instagram. The case of Mayra Mendoza, Quilmes, Argentina.
Women in politics: from supporting roles to protagonists, the role of vice-mayors in Baixada Santista, Brazil.
Experiences of gender-based violence against women in local politics in Mexico, electoral process 2020-2021.
Women in local governments: contested political spaces and agendas.
Miscellaneous
The presidential debate in Argentina. Twitter, opinion leaders, and polarized discussion.
Provoking Cultural Change: The communication strategy of NGOs to push for Marriage Equality in Chile.
Consulting
From aspiring politician to governor.
City branding as a political communication tool. Is city branding an opportunity for intermediate cities?
Electoral Periscope
Chilean presidential elections: The contested digital axes that led to Gabriel Boric's victory.
#PortugueseElections22: From the "pink map" to the rise of far-right populism.
Reviews